Starbucks Cambodia Celebrates Christmas with “Give Good” Charity Campaign

Phnom Penh- The holiday season is a time for coming together and sharing goodwill. This Christmas, Starbucks Cambodia continues the tradition of spreading love by partnering with The Asia Foundation in Cambodia to launch the “Give Good” Charity Campaign, an initiative that supports TAF’s “Let’s Read!” project.

“’Let’s Read!’ is a regional project that gathers local talent for open-sourced storybook creation, with an aim of promoting the love of reading among young children.” said Ms. Meloney Lindberg, country representative of The Asia Foundation in Cambodia. “In partnership with Starbucks Cambodia, we hope to extend access of storybooks in local language and cultural context to the underserved communities in the country.”

Starbucks Cambodia in collaboration with The Asia Foundation in Cambodia to launch charity campaign

 “This holiday season, we want to inspire our customers to do good through small acts of kindness. We are honored to team up with The Asia Foundation to ‘Give Good’ and make a difference in our neighborhood,” said Mr. Por Lim, general manager of Starbucks Cambodia. “Whether they are looking for a gift to give or just a small treat to enjoy, customers can play a part to support the local communities.”

Starting from Nov 27 till Dec 31, Starbucks customers are invited to “Give Good” in two simple ways:

In addition to the fund-raising program, Starbucks partners (employees) have also volunteered to donate storybooks to local primary schools in Kampong Speu and Kampong Chnang, and engage young students through book reading activities. 500 printed storybooks sponsored by Starbucks will be distributed through The Asia Foundation to local school libraries in Cambodia – an initiative that will benefit over 25 schools in 7 provinces.

A charity campaign called, “Give Good”

The Charity campaign starts from 27th November until 31st December